CTA Success — Privacy Policy

1. About this Privacy Policy

CTA Success ("CTA Success", "we", "us" or "our") respects your privacy and is committed to handling personal information responsibly.

This Privacy Policy explains how we collect, hold, use and disclose personal information when you visit our website, contact us, book an appointment, purchase or enquire about our services, communicate with us, or otherwise interact with CTA Success.

Where the Privacy Act 1988 (Cth) and Australian Privacy Principles ("APPs") apply to us, we will handle personal information in accordance with those requirements.

2. Personal Information We Collect

Depending on how you interact with us, we may collect information including:

• your name;
• business or company name;
• email address;
• telephone number;
• billing and transaction information;
• business address;
• information you submit through website forms;
• appointment and booking information;
• communications between you and CTA Success;
• information about the services you are interested in or purchase;
• information necessary to provide website, marketing, CRM, automation or related services;
• technical information such as IP address, browser type, device type and operating system;
• website usage and interaction information;
• referral source and advertising attribution information; and
• any other information you voluntarily provide to us.

We generally do not seek to collect sensitive information unless it is reasonably necessary for our activities and permitted by law.

3. How We Collect Information

We may collect personal information when you:

• visit our website;
• complete an enquiry or contact form;
• book, reschedule or cancel an appointment;
• communicate with us by telephone, email, SMS, social media or other channels;
• purchase or use our services;
• enter into an agreement with us;
• interact with advertisements operated by us;
• subscribe to communications;
• provide information to us while we are performing services for you; or
• interact with technologies used on our website, including cookies, analytics tools and advertising technologies.

We may also receive information from third-party platforms and service providers where permitted by law.

4. How We Use Personal Information

We may use personal information to:

• respond to enquiries;
• provide quotes and proposals;
• schedule and manage appointments;
• provide our services;
• build and manage websites;
• operate CRM and automation systems;
• manage advertising and marketing campaigns;
• process payments and invoices;
• communicate regarding projects and services;
• provide customer support;
• send appointment confirmations, reminders, rescheduling notices and cancellation notices;
• improve our website, services and customer experience;
• measure website and advertising performance;
• analyse leads and conversions;
• prevent fraud, misuse and security incidents;
• comply with legal and regulatory obligations; and
• send marketing communications where permitted by law.

5. Marketing Communications

Where permitted by law, we may send you information about CTA Success services, offers, updates and other relevant communications.

For commercial electronic messages subject to the Spam Act 2003 (Cth), we will take reasonable steps to ensure that we have the required consent, identify ourselves and provide a functional unsubscribe facility. Australian spam rules generally require consent and an easy way to unsubscribe from commercial electronic messages.

You may unsubscribe from marketing communications at any time using the unsubscribe option provided in the communication or by contacting us.

Transactional communications relating to an existing service, enquiry, payment or appointment may still be sent where appropriate.

6. Cookies, Analytics and Tracking Technologies

Our website may use cookies, pixels, tags and similar technologies.

These technologies may be used to:

• make the website function correctly;
• remember preferences;
• understand how visitors use our website;
• measure website performance;
• measure advertising effectiveness;
• attribute leads and conversions;
• improve our marketing; and
• deliver or measure relevant advertising.

Depending on our current technology stack, services may include platforms such as Google Analytics and Meta advertising technologies.

You may be able to restrict cookies through your browser or device settings. Disabling certain technologies may affect website functionality.

7. Third-Party Service Providers

We may use third-party providers to operate our business and deliver services.

These may include providers of:

• website hosting;
• CRM systems;
• email and SMS communications;
• appointment scheduling;
• analytics;
• advertising;
• payment processing;
• cloud storage;
• domain and DNS services;
• automation;
• accounting; and
• other business software.

Personal information may be disclosed to those providers where reasonably necessary for them to provide services to us or on our behalf.

Third-party services are also subject to their own terms and privacy practices.

8. Overseas Disclosure and Storage

Some third-party platforms used by CTA Success may store or process information outside Australia.

As cloud, CRM, analytics, advertising and communication providers may operate internationally, personal information may be processed in countries outside Australia.

Where Australian privacy law applies to such disclosures, we will take reasonable steps required by applicable law.

9. Client Data

When providing websites, CRM systems, marketing, automation or related services, CTA Success may process information belonging to or collected on behalf of a client.

Clients remain responsible for ensuring they have appropriate authority to provide personal information to us and that their own collection and use of personal information complies with applicable laws.

We will use client-provided information primarily for providing the agreed services and other purposes authorised by the client or permitted by law.

10. Security

We take reasonable steps appropriate to our circumstances to protect personal information from misuse, interference, loss and unauthorised access, modification or disclosure.

However, no internet transmission, website, cloud platform or electronic storage system can be guaranteed to be completely secure.

11. Retention

We may retain personal information for as long as reasonably necessary to:

• provide services;
• maintain business and transaction records;
• comply with taxation, accounting and legal obligations;
• resolve disputes;
• enforce agreements; and
• protect our legitimate business interests.

When information is no longer required, we will take reasonable steps to destroy or de-identify it where required by applicable law.

12. Access and Correction

Where applicable law provides you with a right to access or correct personal information we hold about you, you may make a request by contacting us.

We may need to verify your identity before processing a request.

In some circumstances, applicable law permits us to refuse access or correction. Where required, we will explain the reason.

13. Privacy Complaints

If you have a concern about how CTA Success has handled your personal information, contact us at:

Email: Joseph@support.ctasuccess.com.au

Please provide sufficient details for us to investigate your concern.

We will endeavour to respond within a reasonable period.

Where the Privacy Act applies and you are not satisfied with our response, you may have the right to contact the Office of the Australian Information Commissioner.

14. External Websites

Our website may contain links to third-party websites.

CTA Success does not control the privacy practices or content of external websites. You should review the privacy policy of any third-party website you visit.

15. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our business, technology, practices or legal obligations.

The current version will be published on our website with its effective or last-updated date.

16. Contact

Questions regarding this Privacy Policy can be directed to: